*该岗位提供转正名额 Position Overview: As a Digital Marketing Intern, you will gain hands-on experience across three core digital marketing disciplines: Social Media Management, Email Marketing (EDM), and Search Engine Optimization (SEO). This role offers the flexibility to explore specialized tracks while fostering cross-channel collaboration, enabling you to build a holistic understanding of modern digital strategies. Key Responsibilities 1. Social Media Operation - Assist in daily operations across platforms (Instagram, TikTok, Facebook, Twitter/X), including content scheduling, post optimization, and brand voice alignment. - Monitor and engage with audiences via comments, DMs, and mentions to strengthen community relationships. - Track real-time performance metrics (engagement, reach, CTR) and compile reports for optimization insights. - Research emerging trends, algorithm updates, and competitor strategies to propose actionable content/campaign ideas. - Collaborate on campaigns, contests, or influencer partnerships to boost brand visibility. 2. Email Marketing (EDM) - Support end-to-end email campaign execution: design, copywriting, segmentation, and deployment via tools like Mailchimp. - Conduct A/B tests on subject lines, content, and CTAs to improve open rates and conversions. - Analyze campaign performance (deliverability, CTR, unsubscribe rates) and propose iterative improvements. - Assist in growing and maintaining the email subscriber list through landing pages and lead magnets. 3. 3. Search Engine Optimization (SEO) - Conduct keyword research, competitor analysis, and search trend monitoring to guide content strategies. - Optimize website/blog content (metadata, alt tags, headers) for improved search rankings. - Publish and update SEO-friendly content (blogs, landing pages) using CMS platforms. - Analyze SEO performance metrics (organic traffic, rankings, backlinks) with tools like Google Search Console/SEMrush. - Basic experience with data analysis and reportin