Marketing CRM Internship
2024-01-24 00:00:00 刷新
200/天 上海 本科 5天/周 实习6个月
地铁周边
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职位描述:
*All CV please submit via lawrence.yang @ smcp . com* 职责描述: 1. 负责CRM日常业务运营数据支撑,并针对业务运营机会点深入分析,根据数据情况快速有效的定位问题并提出解决方案; 2. 能够对原始数据进行基本的数据处理,包括清理、提取、验证、联合等。 3. 完成日常数据提取、报表制作、深入分析,对应制作全渠道会员相关周/月/年度等相关数据报告,针对每家门店输出策略优化建议。 4. 整理分析CRM营销运营指标,量化指标,搭建多维数据,分析用户来源、行为路径、转化率等运营核心数据,基于数据结果提供反馈和建议; 任职要求: 1. 本科以上学历, 具有CRM数据分析相关工作经验,对会员数据挖掘和报表系统应用有一定程度的理解和认知; 2. 较强的数据处理能力,熟练操作Excel,具有专业BI工具的使用经验; 3. 良好的团队合作精神,具备创造力,抗压能力和沟通能力强。 4. 在服饰品牌、化妆品集团、耐用消费品、数字营销、市场调研等公司的实习经验优先。 5. 具备数据洞察能力,良好的快速学习吸收能力。 Job Description: 1.Responsible for CRM daily business operation data support and in-depth analysis for business operation opportunity points, quickly and effectively locate problems and propose solutions based on data; 2.Be able to perform basic data processing on raw data, including cleaning, extraction, validation, and federation. 3.Complete daily data extraction, report production, in-depth analysis, corresponding to the production of omni-channel membership-related weekly/monthly/annual and other relevant data reports, output strategy optimization recommendations for each store. 4.Organize and analyze CRM marketing operation indexes, quantify the indexes, build multi-dimensional data, analyze operation core data such as user source, behavior path, conversion rate, etc., and provide feedback and suggestions based on the data results; Job Requirements: 1. Bachelor degree or above, with CRM data analysis related work experience, a certain degree of understanding and knowledge of member data mining and reporting system applications; 2. Strong data processing skills, skilled operation of Excel, experience in the use of professional BI tools; 3. Good teamwork spirit, creativity, stress resistance and strong communication skills. 4. Work experience in apparel brands, cosmetic groups, consumer durables, digital marketing, market research is preferred. 5.Ability in data insights.
投递要求:
简历要求: 中文 英文
截止日期:2024-01-23
工作地点:
上海市/上海市/静安区 上海市静安区山西北路99号10楼
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