Innovation Matters! With best in class research and predictive analytical tools, Nielsen BASES, the worldwide leader in analyzing and consulting on new products, remains at the core of our clients' new product ideas, product messaging that inspires action, fresh packaging designs and optimal product launch strategies. At Nielsen BASES, you will work with industry leading marketers and see your work come to life. Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? At Nielsen, you can. Be curious. Be collaborative. Be forward thinking. Join the Nielsen BASES team and work with our clients as a consultant, a problem solver and the voice of Nielsen BASES at our clients. We are looking for people passionate about market research to join the BASES Innovation team. We want to know why you're excited about a career in market research! Are you passionate about the consumer package goods industry? What classes, internships and/or work experience have you had to prepare you to be an integral part of a client's product development journey? JOB PURPOSE
To execute marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations.
Leverage best-in-class predictive and statistical tools to generates sales forecast for new product launches, analyze and optimize marketing plans and write reports summarizing recommendation in a client-friendly manner.
Generate consultative deep-dive analysis summarizing BASES insights, client outcomes and conclusion for client insights and marketing teams.
Supports the Client Development team in driving revenue by delivering excellent project work that results in repeat business
RESPONSIBILITIES
Execute against projects across a variety of clients, meeting agreed upon milestones
Accountable for high quality client deliverables and sales forecasts
Deliver work without data errors and inconsistencies
Partner with various analytical teams to provide cohesive insights and recommendations to our clients
Develop mastery of BASES products and services as well as the project process
Develops mastery of proprietary tools and metrics within first 6 months of the job
Develops a strong understanding of successful innovation within the first 6 months of the job (Nielsen BASES Factors for Success, Demand Driven Innovation Theory, BASES Forecasting Models) and apply this understanding to client deliverables
Demonstrates basic understanding of what drives in-market sales and forecasting theory
Analyzes study results to draft emails, reports, and presentations
Participate in client discussions/presentations
Support special projects and thought leadership initiatives
Handles project related client correspondence as needed
Supports the development of client training
SUCCESS FACTORS
Strong analytical thinker
Strong organizational skills
Ability to manage projects and deadlines independently
Attention to detail and ability to deliver high quality results
Strong written and verbal communication skills, and ability to clearly pull together a story based on data that will resonate with the client
Ability to understand market research results and use these results along with in-market data to pull together a story
Ability to prioritize and meet deadlines
Demonstrates ability to execute against projects for a variety of BASES products, and develop a basic working knowledge of consumer and marketing drivers of sales volume
Work effectively in a team to execute projects
EDUCATION AND EXPERIENCE
University degree in Marketing, Economics or related field a must, preferred Postgraduate or MBA
Marketing Research experience is a plus
Strong analytical mind and excellent numerical skills
Very good interpersonal skills
Strong business acumen and financial knowledge
Awareness of the clients’ needs
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