Objectives of the Project

·To understand the methodology of marketing communication for B2B business in truck industry

·To gain overall knowledge of truck industry (e.g. market size and future development, customers composition and profile, products landscape)

Tasks of the Project

·Topics proposal for social media platform communication (e.g. WeChat account) based on truck market development and new product strategy

·Content development (incl. copywriting, KV design and video storyboard development) with PR agency

·New truck product launch event and regional customers events implementation support

·Industry exhibition support

Business Unit

Truck Business

Key Qualification

·Internship experiences in MNC companies

·Innovative and excellent communication skills (written & orally)

·Excellent intercultural competence

·High sense of responsibility

·Eager to learn

Internship Duration

8 - 10 weeks