Key responsibilities include, but are not limited to:1) Building and maintaining social media resources including but not limited to KOL database,media partners and vendor networks.2) Drafting and editing copy for social media content, company decks, pitches and researchreports.3) Tracking digital media analytics and assist account team compiling weekly and monthlydigital reports.4) Keep track of competitor activity, fashion industry trends5) Providing research reports and ideas for new business pitches6) Attend meetings and taking notes7) Assistance with ad hoc requests and enquiriesRequirements:• Strong sense of luxury brand (fashion and/or lifestyle) aesthetics with anexcellent taste level• Passion for the business of fashion and trends in digital innovation in both China andinternational markets.• Interest in working in a digital agency, digital media or in-house at a brand that has a strongand forward-thinking digital footprint.• Knowledge and understanding of social media platforms and their respective participants andhow they can be deployed in different scenarios• Strong skills in creating PowerPoint presentations• A real team player who will excel in a dynamic and fast-paced environment• Full working proficiency in Chinese and English (written and spoken) , strong writing skills in both languages a huge plus.• Preferred Academic Background:o Bachelor’s or advanced degree from accredited university programs in Public Relations,Journalism, Marketing, Communications and relevant fields in business and liberal arts.• Good-to Haveso Basic graphic design know-how with proficiency in Adobe Creative Suite (i.e. InDesign,Photoshop, Illustrator)o Portfolio of relevant school works, previous case studies is recommended uponapplication submission.o Candidates with previous experience in a similar role strongly preferred