JD Traffic
	
	
		Winning in the traffic model is key to drive competitive growth in JD.com.  The assistant eCommerce SMM manager is an expertise role to lead:
	
	
		
			Develop traffic strategy of homecare category and well execution into daily operation to achieve ROI result;
		
		
			Competitive media performance and evaluation within JD channel, including paid media, organic traffic and package;
		
		
			JD data tools capability, e.g., Shufang, Pinpaizongheng, bring insight into implication
		
		
			Optimize users’ path to purchase of homecare category
		
		
			Fast learn and quick implication on any new media approach
		
		
			Manage homecare traffic financial process
		
	
	
		Social EC Support 
	
	
		
			Implement shopper marketing plan in Social Commerce channel
		
		
			Content and promotion, activation execution
		
		
			Co-work with KA and Marketing team