JD Traffic
Winning in the traffic model is key to drive competitive growth in JD.com. The assistant eCommerce SMM manager is an expertise role to lead:
Develop traffic strategy of homecare category and well execution into daily operation to achieve ROI result;
Competitive media performance and evaluation within JD channel, including paid media, organic traffic and package;
JD data tools capability, e.g., Shufang, Pinpaizongheng, bring insight into implication
Optimize users’ path to purchase of homecare category
Fast learn and quick implication on any new media approach
Manage homecare traffic financial process
Social EC Support
Implement shopper marketing plan in Social Commerce channel
Content and promotion, activation execution
Co-work with KA and Marketing team