JOB PURPOSE/MISSION
His/her role is to support the China Marketing team on marketing Communication&activation, Promotion tools development, Payment Implementation & PPE tracking, Competitor Monitoring and Analysis.
MAIN RESPONSIBILITIE
1/ Live Young Campaign:
- Digital activation: in order to assure the max resonance, support Marketing team in coordinating and guiding the digital agency
- POS execution: support in developing clear guidelines of brand visibility and animation (incl. POSM, promo mechanics implementation,…)
- E-commerce platforms: work closely with EC team in declining the project also for EC
- PR: operational management and coordination with local PR agency
- ROI: Monitoring, evaluation
2/ Assist on promotion tools and POS materials development
- Under yearly activation calendar, develop effective promotion tools and POS materials based on activation purpose and specific needs of each channel;
- Co-work with BDMs to offer tailor made trade support for top accounts;
- Tracking POSM delivering and execution, to ensure all the POSM being in market OTIF.
3/ Payment & PPE Tracking
- Under supervision of brand/trade marketing, work with external(agency) and internal(finance) to ensure confirmed quotations will be paid timely;
- Organize payment tracking to ensure team has right picture about PPE spending.
4/ Competitor Monitoring and Analysis
- Collect competitor information/market activity on regular basis to help team stayed updated by constructive report.
PROFESSIONAL EXPERIENCE
Full time availability is ideal, at least 3/4 days available per week, internship experience in FMCG company in Mktg dept is a plus
FOREIGN LANGUAGES
Mother-tongue in Chinese and fluent in English (compulsory)
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