Key Accountabilities: Job Title: Marketing Intern Reports To: Marketing Manager Division: Marketing & Communication Mission: This position will be supporting 360 campaign launches, retail marketing, branding & commercial events and traditional media in China market. Key Responsibilities 1. Retail Marketing Assist in planning the annual retail marketing calendar to drive promotions and sales. Collaborate with mall landlords to maximize brand visibility (online & offline: social media, magazines, OOH, etc.). Manage marketing assets (digital & print) and coordinate with merchandising on key campaigns. Adapt retail plans based on market trends and business needs. 2. 360 Marketing Campaigns Support the development of local marketing strategies aligned with global brand direction. Assist in executing multi-channel campaigns (digital, social, PR, etc.) to meet business goals. Work cross-functionally with local and global teams for cohesive campaign delivery. 3. Branding & Events Help plan and execute retail events, pop-ups, and in-store activations. Oversee vendor coordination, production, and on-site logistics. 4. Traditional Media Assist in media planning, buying, and execution (print, outdoor, etc.). Liaise with global teams on asset selection and campaign monitoring. 5. Budget & Reporting Support budget tracking and allocation to ensure cost-effective marketing spend. Assist in gifting strategy (GWPs, VIP gifts) and post-campaign reporting. Requirements Bachelor’s degree (Marketing, Business, or related fields). Strong communication skills in English and Chinese. Proactive, detail-oriented, and a team player. Creative mindset with a willingness to learn.