部门使命/Department Mission:
• VW Brand Product Marketing department is responsible for ensuring a customer-oriented product portfolio that supports VW brand positioning and maximizes brand sales potential.
主要职责/Your Responsibilities:
• Market trends and competitors’ strategies scouting
• Analysis of competitor, features and technological advancement
• Equipment benchmark for different car projects
• Marketing analysis (price trend) and daily intelligence collection
• Support of daily business activities
岗位要求/Required Qualification:
• Major in Marketing/Business or industrial engineering with profound analytical, strategic and entrepreneurial skills
• Experience in automotive industry and/or knowledge of car production process would be beneficial
• Proficient in Microsoft Office software
• Fluent in spoken and written English. German language skills would be beneficial