工作内容 - 协助 Instagram、Facebook、TikTok 的日常运营，确保内容发布的准确性（包括标签、格式及平台规范） - 研究平台趋势、爆款内容形式及文化热点，整理可参考的内容方向 - 协助使用 AI 工具进行基础内容产出（图片生成、简单视觉素材及文案撰写） - 从创意与数据角度参与内容优化讨论（如选题、形式、节奏） - 参与 Campaign 复盘，从内容与数据维度提供支持 - 理解不同市场（如 US / UK）的内容偏好，并参与本地化内容优化 我们期待你 - 对数据分析不排斥，愿意学习并理解内容表现背后的逻辑 - 拥有良好的视觉直觉，对文化趋势保持敏感 - 喜欢构思创意、概念发想，并能写出适合社媒传播的精准文案 - 英文读写能力强，可自信进行日常工作沟通 - 熟悉 Canva、CapCut 或 Adobe Creative Cloud 等基础剪辑 / 设计工具（加分项） - 好奇心强、充满能量，时刻思考「什么内容能让人停下来」 - 对海外社媒增长、算法或用户行为有兴趣 为什么加入我们 / 职位亮点 - 加入国际品牌团队，创作触达百万用户的内容 - 获得创意策略、内容制作与数字叙事的实战经验 - 享有鼓励创新尝试的团队协作氛围 - 有机会独立负责小项目，并看到自己的创意上线至全球渠道 What You’ll Do - Support the day-to-day operations of Instagram, Facebook, and TikTok, ensuring accuracy in publishing (including captions, hashtags, and platform best practices) - Research platform trends, viral formats, and cultural moments, and translate them into relevant content directions - Assist in creating content using AI tools, including image generation, basic visual assets, and copywriting - Contribute to content optimisation discussions from both a creative and data perspective (e.g. formats, themes, pacing) - Support campaign wrap-ups by helping analyse content performance and summarising key learnings - Gain exposure to different markets (e.g. US / UK), and support localised content adaptation What We’re Looking For - Open to working with data, with an interest in understanding what drives content performance - Strong visual instincts and sensitivity to cultural trends - A creative thinker who enjoys ideation and can write concise, engaging social copy - Strong written English skills, with confidence in day-to-day communication - Familiarity with tools such as Canva, CapCut, or Photoshop is a plus - Curious, proactive, and always thinking about what makes people stop scrolling - Interest in social media growth, algorithms, and consumer behaviour