Job Responsibilities of Franchise Operation intern, Franchise & Marketing for UP&E Greater China: Franchise/Retail Marketing: -Work with franchise operation team on planning and on-the-ground execution of marketing campaigns and retail activations. -Compile, format and distribute marketing toolkits, brand guidelines and monthly UP&E newsletter. -Review partner marketing materials to ensure alignment with brand standards. -Coordinate day to day social media operations including content coordination and basic performance tracking. -Coordinate daily communication with external agencies and vendors with guidance from the team -Conduct basic market research on trends, competitors, and consumer insights Events Marketing: -Coordinate projects for local key partner meetings, licensing shows and tradeshows, including preparation, logistics, and on-site support -Coordinate meetings, help prepare presentations, and track post-event follow-ups What You'll Gain -Hands‑on experience in franchise projects and daily operations -Understanding of licensing business models -Exposure to cross‑team collaboration -Practical skills in project management, data analysis, reporting -Improved communication and problem‑solving skills in a professional environment Basic Requirements: -Pursuing a degree in Marketing, Business, Communications, or a related field; 2nd year University undergraduate and above -Able to work in Shanghai office at least 3-4 days a week, from late June or early July 2026, at least 6 months. -Basic knowledge of key Universal franchise -Strong foundation in conducting market research and basic data analysis -Proficiency in MS Office -Fluent in English and Chinese -Excellent communication and people skills -Strong organizational and time-management skills -Willingness to learn new software and use AI tools -Passion for brands, entertainment, retail, or licensing is a plus *Please submit both English and Chinese resume to be considered for this position