Location: Beijing/Guangzhou
Job responsibilities
• To define clear product communication strategy and key messages, including product positioning, consumer value proposition and key selling points of Youdao smart devices;
• Working with business development and product team to develop contents and stories (written, video or any other form) of Youdao smart devices;
• Produce tailored 2C and 2B marketing content targeting at clients from different areas and industries;
• Be responsible for understanding, analyzing and interpreting channel needs and consumer needs to marketing insight, and then co-work with product and sales team to propose marketing strategy;
• Identifying the right platforms (both online and offline) for product promotion and working with internal teams and external customers;
• Support market research and provide insight for sales and product team;
• Other tasks assigned by the supervisor.
Job Requirements
• Bachelors degree or above; working experience in relevant field or role; experience in consumer electronics or education industry is preferred;
• Self-motivated, strong sense of ownership and team player attitude;
• Fluent English in oral and written communication; overseas working/studying experience prefered, native-level English will be a plus;
• Master user of PPT, PS, AI, XD with good analytical skills.
海外产品推广专员(实习岗位,可转正)
工作地点:北京/广州
职责定位:
•产品传播策略和产品卖点制定,包括产品定位、目标客户和卖点提炼;
•与BD和产品等部门配合,制有道智能硬件宣传方案 (包括图文、视频以及其他形式);
•针对不同领域、不同行业的客户定制2C、2B推广内容;
•及时洞悉渠道需求和消费者需求,并与产品和销售团队共同提出营销策略;
•结合产品与区域特点,确定合适的线上线下推广平台,与客户合作推广;
•负责市场调研,为销售和产品团队提供行业洞察;
工作要求:
•本科及以上学历,具有相关领域工作经验,有消费电子或教育行业工作经验者优先;
•英语口语和书写流利,有海外工作/学习经验者优先,英语母语者优先;
•具有自我驱动力和团队合作精神;
•熟练使用PPT,PS,AI,XD,具有良好的分析能力。