#什么是管理培训生项目？#

欧莱雅管理培训生项目是针对高校应届毕业生而设立的为期12个月的项目。在项目中，我们会为你提供定制化发展计划，包括跨部门轮岗、培训、职业生涯指导等内容。在这个未来商业领袖的孵化器中，我们将带领你亲历新品牌、新营销、新零售，助力你开启职业梦想，携手共同打造美妆科技帝国。

工作地点：上海

#欧莱雅管理培训生项目能带给你什么？#

**系统化的职业发展**

**扎实的行业基础**

**丰厚诱人的福利**

职位描述：

GENERATES BREAKTHROUGH CONTENT TO ENGAGE stakeholders & consumers 

• Develops the brand image & awareness 

• Imagines targeted & disruptive content for all supports: print, pictures, video, social media... 

• Produces quality material (image, editorial...) with rigorous excellence 

• Thinks integrated campaigns that work 

DEVELOPS L’OREAL VISIBILITY & ADVOCACY 

• Maps & plans media, social media, stakeholders landscape 

• Manages PR relations (spokesperson, ambassador) and ePR... with L’Oréal intelligence 

MANAGES COMMUNICATION EXPERTISES with the L’Oréal attitude 

• Is aligned with the L’Oréal CSR strategy “Sharing Beauty With All” 

• Works closely with targeted governments, stakeholders & NGOs in L’Oréal way 

• Protects L’Oréal reputation & develops visibility 

• Reinforces internal / external engagement through strong internal communication strategy & EVP 

• Ensures the Philanthropy Group’s presence & recognition