Specific context :

Digital China is rapidly changing:

ü The way people seek information is changing

ü Emerging Social interactions - interactive, collaborative, social model

ü Online channels are expanding – mobile boom!

ü Media formats, richness, and interactivity level is rapidly evolving

ü Ecommerce ….

All HCPs are also changing so Change is required to

ü  Deliver a cohesive Digital Marketing Strategy

ü  Need for an integrated technology approach

Attending E-Learning and face-to-face lectures, complete the training and assessment of product knowledge, professional promotion skills, regional management. Meanwhile, scoring by MCL managers according to the behavioural discipline.

-Understand company culture, master company's compliance policy, SOP and promotional activity’s related behavioural norms.