岗位职责:
• Work directly with Marketing Manager to develop effective brand campaigns/integrated marketing campaigns and go-to-market strategies to differentiate our brand equity
• Safeguard the brand across business verticals and different markets and maintain high brand standard
• Plan and execute through-the-line activities to deliver high performance marketing initiatives and outcomes
• Analyse the results of brand and campaign tracking and devise ongoing improvement plans to ensure top of mind for target customers
• Manage and brief creative, media and digital agencies
• Execute ad hoc promotions and requests with efficiency
• Excellent interpersonal skills, proactive and efficient in working with multiple internal / external parties
• Collaborate closely with other departments on products and promotion program launches.
• Perform ad-hoc projects and assist in operation jobs as assigned
• 直接与营销经理合作,制定有效的品牌活动/综合营销活动和上市策略,以区分我们的品牌资产
• 在业务垂直领域和不同市场中保护品牌,并保持高品牌标准
• 通过线下活动规划和执行,提供高性能营销倡议和成果
• 分析品牌和活动跟踪结果,并制定持续改进计划,确保目标客户满意
• 管理和简要介绍创意、媒体和数字代理商
• 高效执行临时促销活动和请求
• 出色的人际交往能力,积极主动,高效地与多个内部/外部方合作
• 与其他部门密切合作,共同推出产品和促销计划
• 执行临时项目,并根据分配的工作协助运营任务
• 成功的候选人将负责制定营销策略,与各部门和供应商合作执行营销计划
任职要求:
Job requirement:
• Degree holder
• 2+ years of working experience in Marketing communications, experience in large scale integrated marketing campaigns is preferred
• Profound experience in advertising and marketing communications
• Good track record of quality campaign ideation, implementation, tracking and measurement
• Strong interpersonal skill and business acumen
• Strong understanding on the dynamics of market competition and be able to apply effective marketing strategies to surpass competitors
• Fluent in English and Chinese, written and spoken
• Experience in advertising agencies is an advantage
• 学士学位
• 有大型综合营销活动经验者优
• 深厚的广告和营销传播经验
• 良好的活动构思、实施、跟踪和评估记录
• 较强的人际交往能力和商业头脑
• 对市场竞争动态有较深的理解,并能够应用有效的营销策略超越竞争对手
• 英语和中文流利,书面和口头表达能力
• 有广告代理公司经验有优先