Key responsibilities • Assist in operation of official social media platforms: WeChat/Weibo/Dianping/Xiaoyuzhou, including material collection, content review, data organization, and public opinion monitoring. • Assist in collecting content trends and popular social activation mode, offering content and operational suggestions. • Assist in Campaign project execution: Selecting social influencers, content review, publishing, and data management. • Collaborate on daily operational tasks (new vendor registration, community product buy, PT Gifting, tracking administration and financing/purchasing progress). A Day in the life • Execute social activations that are consumer-driven and socially led on relevant social platforms to support campaign moments and business goals. • Collaborate with suppliers to execute daily operations of official social media platforms, data collection, consumer sentiment monitoring, and providing recommendations for content optimization. • Collaborate and track community influencers of the brand and how to work with them on an ongoing basis to improve our brands’ social presence. • Track, analyze, report and coordinate social efforts. • Deal with corresponding administration and financing/purchasing process internally. Qualifications • Stable internship commitment of at least 3 months, available 4-5 days per week. • Internet-savvy, passionate about digital/social/editorial content, sensitive to digital marketing and social trends, curious and always exploring freshness and novelty. With background as social influencers is a plus. • Proficiency in MS Office. Any skills on copywriting, picture processing, video editing, fashion related is a plus. • Excellent communication and interpersonal skills. • Excellent verbal and written communication skills in both English and Chinese. • Bachelor's degree or above, recent graduates preferred.