As a Digital Marketing Intern, you will need to play a crucial role in in-bound leads channel management, inbound leads follow-up tracking, C4C system management and leads relevant platforms management.
Key Responsibilities:
-Inbound Leads Management
-Manage 400 customer hotline and public email box and record all in-bound inquiries
-Dispatch in-bound leads to sales via C4C and track leads status
-Monitor and analyze lead performance metrics to identify trends, opportunities for improvement, and areas of concern
-Provide regular reports and insights to stakeholders on the effectiveness of inbound lead management initiatives and recommend data-driven improvements
-Marketing Campaign Support
-Design email marketing campaigns and personalized content, to engage and convert leads
-Support in Wechat content preparation
-E-commerce Support
-Support daily operation for e-commerce platforms, ie 1688, Tmall and one portal
Qualifications:
Education:
-Bachelor’s degree in Marketing, Communications, or a related field.
Skills:
-Good communication skills to interact with potential customers
-Strong analytical skills and proficiency in using CRM system, especially C4C
-Experience with email marketing campaigns
-Ability to work independently and as part of a team, with strong project management and organizational skills