Responsibilities

A. Marketing Work Scope

1. Marketing Strategy

Draft HLL SH annual marketing strategy and budget, implement the approved strategy and budget.

2. Branding

a. Increase HLL SH brand awareness and reputation by implementing and tracking HLL SH marketing communications plans which include but not limited to PR, advertising and social media etc.

b. Market HLL SH and its key admissions event to appropriate target markets for recruitment of students

c. Be responsible for the operation and maintenance of HLL SH official WeChat

3. Media relations

a. Handle and advise media requests and develop appropriate responses.

b. Develop and maintain media relationship and database.

4. Event planning and management

a. Plan and manage both internal and external marketing events.

b. Assist and organize school events and provide onsite facilitation.

B. Admissions Work Scope

1. Admissions Strategy

Draft HLL SH annual admissions strategy and budget, implement the approved strategy and budget.

2. Enrolment

a. Promote the school and enroll students through different channels.

b. Plan and manage admissions events which include but not limited to school tour, parent workshop, meet the foreign principle etc.

c. Liaise with parents on admissions enquiries.

d. Obtain application/intention to HLL SH through above measures.

3. Data

Maintain customer data base, identify prospective families by data analysis

4. Others

1. Other ad-hoc duties as assigned

2. Travel is required upon request

Requirements

1. Minimum Bachelor degree, ideally in related field.

2. English skills.

3. 3 years working experience, experience in kindergarten/education industry is preferred.

4. Admissions experience in kindergarten of international school/bilingual school is preferred.

5. Marketing/sales experience is preferred.

6. In-depth knowledge of the Early Year Education market in China and Shanghai is preferred.

7. Good communication and presentation skills.

8. Possess digital and social media skills.