Responsibilities: - Responsible for developing the content ecosystem in the TikTok app - Driving content diversity in accordance with wider brand strategy - Curating creation in-app through efficient content planning (hashtags and challenges) - Campaign development to support activations of the marketing team - Supporting execution of global campaigns from a local content perspective - Driving development of user base in line with local brand targets - Working with community managers to engage user base, and collaboratively working towards overall content targets - Advising and supporting organisations and brands on their in-app content and organic growth to further drive diversification Requirements: - Strong understanding of content strategy and audience development - Know how to drive the buzz/viral campaigns locally - Solid business acumen and experience building professional partnerships - A data-driven approach to working with content and community - An affinity for social networks and influencer marketing - Ability to speak and write in English and German(C1) - Interest for social issues, breaking news and popular trends in Germany, a good understanding of the pop culture of the country, a sense for trends and virality.