Key Responsibilities/职位描述

1. Job Purpose

To build and grow strong expertise & digital capability, to drive the business and Brand development, with insight-based digital & social campaigns, unconventional launch/ growth model, and fast paced movements, together to inspire and create new consumption in China，which include:

- To set-up the Information center

- To delivery business goals with Customers on T-mall/微店platform

 

2. Key Responsibilities --- Support LM to Delivery

- Define and set brand/communication strategy on digital and social that recognizes changing lifestyle of consumer

- Manage the digital ecosystem and build up strategic partnership (e.g. Ali)

- Develop social-commerce model to build brand community

- Set up KPI system support social commerce growth model

- Identify key influencers and be responsible for relationship management

- Lead planning and content management of digital and social, with tracking and improvement process around campaigns performance (ROI)

- Build e-commerce marketing capability on multiple online platforms including e-commerce website, search engines, social media, etc.;

- Set up the mechanism for data management from capturing to reporting, and analysis for insight generation.

- Timely review business indicators including customer performance, target achievement and profit. Analyze the SWOT of on-going business

 

Qualifications/任职条件 

1. Strong track record in delivery business results

2. Competences

- Star-up Mindset(Entrepreneurship)

- Passionate and innovative

- Team work spirit(influence and act as one team), great at cross functional cooperation

- Ambitious（dream and willing to go extra miles to achieve the goal under pressure)

- Fast and versatile (always acting fast and being versatile, could deal with multi-functional tasks at the same time)

- Full of ownership (willing to take personal responsibility under tough situations and willing to make the difference under limited resources)

- Excellent verbal and written communication skills in both English and Chinese