The responsibilities： 1) Support line manager and team to develop / execute the media strategy into tactics covering both traditional and digital media 2) Closely work with agency for seamlessness execution on advertising materials control, media position, and launch monitoring activation 3) Process daily outsite & insite report data for accuracy and ensure the normal operation of the Full Funnel dashboard. 4) Learning full-funnel related KPIs, and understand the business logic. 5) Keep abreast of the digital/EC trends with industry/competitor study, market intelligence and latest industry observation The skills / requirements ： 1) Experience in digital media or e-commerce (nice to have). 2) Possess data-analysis experience or a statistical background, along with a basic sensitivity to data (must have). 3) Learning ability, sense of responsibility, serious work attitude and patience. 4) Be able to work 5 days a week (at least 4 days).