Job responsibilities 1. Assist in the execution of IP projects and the production/distribution of marketing materials, including online and offline communication campaigns. 2.Support content delivery, creative ideation, and quality control for IP-related initiatives, including on-ground events/KOL/own media. 3.Facilitate internal communication of project outcomes within Danone, including copywriting and design material creation. 4.Other adhoc supporting. Requirements： 1. Have a strong sense of responsibility 2. Strong understanding of social media trends, digital savvy, and basic copywriting/creative ideation skills. Ability to contribute ideas for 0-to-1 projects and align with young consumers’ preferences. 3. Lively and outgoing personality, strong communication skills 4. Multitask skills mandatory, agile and quickly adapt to changes 5. Project management experience is preferred, Creative agency experience is preferred, FMCG similar experience is preferred 6. Familiar with English & Oral written 7.Passion for gaming/ACG (Anime, Comics, Games) culture and experience in related subcultures is a plus.