Overview

You will work with a young and international team to develop insights to category and consumer trends through data analysis, social listening, competitor study, interviews, focus groups, etc. The research you take part in will help foreign brands to shape their Chinese market entry.

The main scope of work includes:

1. Help build up category knowledge by desktop research, e-Commerce data, social listening and other research methodologies

2. Conduct competitor analysis through key social media and e-Commerce platforms

3. Case study on particular successful market players or campaigns

4. Support on conducting interviews and hosting focus groups

5. Consolidating interview scripts

6. Development of consumer research reports

7. Other tasks assigned by line managers

You are expected to be:

1. Interested in market and consumer research

2. Detail oriented and good with numbers

3. Good command of excel and PPT

4. Bilingual fluency in Chinese and English

4. Reliable and always keep your promise to the deadlines

5. Heavy user of social media platforms, include but not limit to WeChat, Weibo, Little Red Book, Douyin, Billibilli, etc.

Apart from above:

1. Previous experience in market research is preferred

2. Major in sociology/marketing/business/research is preferred

3. Last year of university is preferred

What we could provide:

1. Experience of working on a government project and other leading brands in foreign countries

2. Opportunities for you to develop your research skills and professionalism in workplace

3. Recommendation letter and internship certificate if needed

4. Potentials of moving into a full-time position based on your performance during internship period

Our address: 上海市广东路500号世界贸易大厦4楼WeWork

Salary: RMB150/day

_______________________

ABOUT US

Redfern Digital is a full-service agency that helps brands navigate the China digital ecosystem, increase their brand awareness and help convert that awareness into sales. We’re a culturally rich team from all corners of China, with both education and work experience in overseas markets such as Australia, Germany, USA, New Zealand and the United Kingdom.

Our clients cover from government parties to top-tier FMCG brands such as burger king, Johnnie Walker, Fonterra, Xiao Mi, etc.  

（网站升级维护中）