新城控股集团简介

Seazen Holdings Profile

概述

新城控股集团1993年创立于江苏常州，现总部设于上海。经过26年的快速发展，新城控股集团已成为跨足住宅地产和商业地产的综合性房地产集团，2019年位列中国房地产行业第8位，目前总资产超人民币3303亿元。

Seazen Holdings Co., Ltd. (referred as “Seazen Holdings”) was founded in Changzhou, Jiangsu Province in 1993 and is headquartered in Shanghai. Over 26 years of rapid development, it has become a comprehensive real estate group that straddles the residential and commercial real estate sectors, ranking 8th in China's real estate industry in 2019. At present, the total assets exceed 330.3billion yuan.

2001年，新城地产在上海证券交易所B股上市；2015年，新城控股集团在上海证券交易所A股上市，成为国内实现B转A的民营房企，股票代码601155.SH；2017年，新城控股集团实现销售额1264.72亿元，实现“千亿战略”目标；2018年，新城控股集团入选新华社民族品牌工程，携手信息传播和智库服务平台，实现民族品牌的传播，共同打造中国品牌的新名片。2018年全年累计合同销售金额约2,210.98亿元，比上年同期增长74.82%，累计销售面积约1,812.06万平方米，比上年同期增长95.21%，增速位列十强房企。

In 2001, Seazen Real Estate was listed on the Shanghai Stock Exchange B Share Index. In 2015, it was listed on the Shanghai Stock Exchange A Share Index, becoming the first Chinese private real estate enterprise to transfer stock from the B to A index, with stock code of 601155.SH;  In 2017, Seazen Holdings achieved sales of 126.472 billion yuan, realizing the goal of “Hundred Billion Seazen” strategy; In 2018, Seazen Holdings was selected in the National BrandS of Xinhua News Agency and joined hands with the national information dissemination and the think tank service platform to realize the world-class dissemination of national brands and jointly create the new business cards of Chinese brands. In 2018, Seazen Holdings's accumulated contract sales amount was about 221.098 billion yuan, an increase of 74.82% compared with last year, and the total sales area was about 18.1206 million square meters, an increase of 95.21% compared to last year, ranking 1st among the Top 10 real estate enterprises in the growth rate.

战略及布局

Strategy and Layout

新城控股集团坚持以上海为中枢，长三角为核心，向珠三角、环渤海和中西部扩张的“1+3”战略布局，目前新城控股集团已进入中国111个大中城市，包括上海、天津、重庆、杭州、南京、苏州、青岛、西安、成都、长春、常州等，开发中或已完成项目超过500个。

Seazen Holdings has sticked to the “1 + 3” strategic layout with “Shanghai as the hub, the Yangtze River Delta as the core, and expanding into the Pearl River Delta, Circum-Bohai Sea and Central West China regions”.  At present, it has entered 111 large and middle-sized cities in China, including Shanghai, Tianjin, Chongqing, Hangzhou, Nanjing, Suzhou, Qingdao, Xi' an, Chengdu, Changchun, Changzhou, etc. with more than 500 projects under development or having been completed.

围绕“稳中求进、地域深耕、运营优先、科技赋能”的战略核心，新城控股集团深化以住宅地产和商业地产双轮驱动的战略模式，已基本完成全国重点城市群、重点城市的全面布局，横跨房地产开发、投资、商业运营管理等领域，形成产品协同及战略纵深。

Closely following the strategic guideline of “improvement in stability, deepening regions, operation first and technology engergization”, Seazen Holdings has enhanced the dual drivers of residential and commercial real estate to obtain the continuous competitive advantage through innovation and stability.

新城控股集团深刻洞察消费者的诉求，在住宅、商业以及多元化业务领域，秉承高质量、生态化的发展理念，用产品、服务为人民幸福生活赋能，同时运用科技创新，实现产品与服务的品质升级，给消费者安居乐业提供幸福保障。不断发展弘扬民族品牌精神、努力奔向世界500强。

Seazen Holdings thoroughly perceives customer demands, adheres to the high-quality ecological development concept in the residence, commerce and diversified business fields and contributes to people's happy life by products and services. Meanwhile, Seazen Holdings upgrades product and service quality by technological innovation and provides a happy guarantee for consumers to live and work happily. Seazen Holdings constantly builds and carries forward the spirit of national brands and spares no effort to become a Fortune 500 enterprise.

核心价值观

Core Values

企业使命：让幸福变得简单

Enterprise mission: Happy home happy life

企业愿景：传播幸福成就卓越

Enterprise vision: Spreading happiness and achievingexcellence

核心价值观：诚信开放创新共赢

Enterprise values:Sincerity, openness, innovation and mutual benefits

企业基因：骆驼精神

EnterpriseDNA: Camel spirit

企业精神：诚实做人踏实做事

Enterprise spirit: being honest and working serious

住宅产品

Residential Product

新城的26年，是与时代共振、与城市共生的26年。在住宅产品发展进化的道路上，新城控股集团逐渐从单一的建筑开发商，发展成为具有多产品线、全生命服务周期的综合型地产服务企业。赋能城市居住，让幸福生活升级。

The 26 years of Seazen Holdings are that growing up with the times and coexisting with the city. With the development and evolution of residential products, Seazen Holdings has gradually developed from a single building developer into a comprehensive real estate service enterprise with multiple product lines and full life cycle service. Energizing urban residences, Seazen Holdings upgrades the happy life.

秉持千亿房企的产品责任担当，同时更是中国百年住宅战略及其技术研发的核心单位，新城控股集团始终坚持“以客户为本”的宗旨，持续为社会打造优质的居住产品与服务示范，引领行业。

Adhering to the product responsibility of 100 billion housing enterprises, as the core unit of China’s Century-old Housing strategy and technological research & development, Seazen Holdings has always adhered to the tenet of being customer - oriented. Under the guidance of humanistic real estate, it will continue to create the excellent residential products and service for the society, to lead the industry.

2018年，新城控股集团形成全新的住宅产品品牌“未来+”，实践“以未来人居洞察，前瞻时代居住文化；以未来技术研发，实践百年住宅作品；以未来丰盛体验，呈现领先美好生活”的全新产品理念。
In 2018, Seazen Holdings formed a brand new residence product brand of  “WE LIVE”, and practiced the forward-looking residence culture of the era with future insight into human settlements. It uses the research and development of future technologies to achieve a century-old residence work. With rich experience in the future, it also presents a better life.

为满足不同客户群体的多维需求，新城控股通过对居住文化研究与甄选，确立了“新中式、大都会、现代简约”三大产品系列，以贯穿“古今中外”多维居住文化形态的凝练，实现弘扬文化的更高理想。三大产品系列覆盖基于年轻时尚人群需求的“乐居”产品线、基于品质升级需求的“圆梦”产品线、基于颐养享受型需求的“尊享”产品线，形成新城九大产品系。时至今日，新城已为30万余家庭、100余万业主提供了真正优质的居住物业，得到了广大业主的普遍认同。

In order to meet the needs of different customer groups, Seazen Holdings established three major product series of “New Chinese Style, Metropolis, and Modern Minimalism” through the research and selection of residential culture, and integrated with multidimensional living cultures in modern and ancient times to realize the higher ideals of carrying forward the culture. The three major product series cover the “Happy Living” product linebased on the needs of young or fashionable people, the “Dream Realizing” product line based on the demand for quality upgrading, and the “Exclusive Enjoy” product line based on the demand for enjoyment, forming nine major products in Seazen Holdings. Up till now, Seazen Holdings has provided more than300,000 families and one million owners with truly superior residential properties, which are popular with the majority of owners.

商业产品

Commercial Product

随着新型城镇化的持续推进，新城控股集团加大了城市综合体项目的收储和开发，开启了住宅地产与商业地产双核驱动的战略模式。

With the continuous advancement of new urbanization, Seazen Holdings has increased the development of urban complex projects, opening up a strategic model driven by dual-core of residential and commercial real estate.

新城商业打通商业地产开发与运营环节，实现轻资产管理输出项目的落地，整合商业地产全产业链、多业态共同发力，控制项目拓展、规划设计、商业地产开发、商业地产招商运营、资产管理的各个关键环节和终端出口，统领上下游产业链及商业链，把品牌、创新、渠道有机融合，共同打造系统的商业生态。

Seazen Commerce breaks through development and operation links of commercial real estate, realizes implementation and effectiveness of the output project of asset-light management, integrates the whole industrial chain and multi-commercial activities of commercial estates to endeavor together, controls all key circles and terminal exits of project development, planning and design, commercial estate development and investment operations and asset management, and  leads the upstream and downstream of industrial and commercial chain, to organically integrate brand, innovation and channels, and commonly forge a systematic commercial environment.

“吾悦”是新城控股集团旗下的城市综合体项目品牌，新城从中国家庭真切的情感需求出发，致力于将“吾悦”打造成有情怀、不复制、具规模的中国体验式商业领导品牌。用深刻的情感洞察与消费者建立情感纽带，用良好的商业体验满足消费者的实际需求，为消费者的幸福生活赋能。

“WUYUe”is the brand of urban complex project owned by Seazen Holdings. Starting from the most genuine emotional needs of Chinese families, it is committed to turning WUYUe into an experienced Chinese leading business brand with the concept of “having strong sentiments, unique and one of a kind, with a large-scale”. Seazen Holdings builds an emotional tie with consumers through deep emotional perception, meets the actual demands of customers by good commercial experiences and energizes the happy life of consumers.

吾悦广场建立了数千人的专业商业运营管理团队，从商业规划、招商落位到营运管理和营销推广，具备全面的商业资源统筹和管理能力。同时，吾悦广场与国际国内一线品牌商家合纵连横，强大的商业磁场聚集海量商流及客流。吾悦广场更不断创新精细化管理体系，建立新云智能管控平台，实时监控广场运营状况。

WUYUe has formed a professional business operation and management team of thousands of people, which has the comprehensive commercial resources planning and management ability from the early stage of business planning and investment promotion to the later stage of operation management and marketing promotion. WUYUe has established a strategic partnership with thousands of domestic and foreign brand merchants, with a strong commercial magnetic field to gather huge commercial and passenger flows. WUYUe also continuously innovates the fine management system, and builds a world-class intelligent information control platform called “New Cloud”, to monitor the operation status of all WUYUe Plazas in real time.

截至2019年7月25日，新城控股集团在全国97个大中城市中已经布局118座吾悦广场，已开业吾悦广场达46座。2018年全年实现租金及管理费收入21.16亿元。

By Jul. 25, 2019, there are 118  WUYUe plazas in 97 large and middle-sized cities across the country, among which 46 having been opened. In 2018, it has realized RMB 2116 million yuan of rent and management fee.

企业社会责任

Corporate Social Responsibility

新城控股集团始终积极承担企业社会责任，从多养人、多纳税、多做慈善三个方面为社会做贡献。

Seazen Holdings has always been actively responsible for the corporate social responsibility, contributing to the society from three aspects including raising more people, paying more taxes and doing more charity.

目前，新城控股集团员工人数已逾20000人，2017年公司缴纳税款75亿元，带动就业20万余人。2018年公司缴纳税款183亿元。

At present, the number of Seazen Holdings employees has exceeded 20,000.In 2017, the company paid 7.5 billion yuan taxes, and helped more than 200,000 people with employment. In 2018, the company paid 18.3 billion yuan taxes.

新城公益品牌“七色光计划”于2013年创立，希望以企业之力搭建一个连接全社会的公益平台，号召人人参与公益，支持中国公益事业的发展与进步。

Since establishment in 2013, the company’s public welfare brand, “Colorful Light Project”, has been dedicated to building a public welfare platform connecting the whole society and calling on people to participate in public welfare and to support the development of China’s public welfare undertakings.

新城更积极响应政府关于打好“扶贫攻坚战”的部署，专门成立扶贫办公室，2018年新城控股集团已累计捐赠各项扶贫资金达5880万元，其中在云南、贵州地区累计已捐赠1900万专项扶贫资金。新城在社会公益事业的投入已累计超过3亿元。未来，新城还计划在贫困地区投入更多资金，以产业力量推动当地扶贫事业，改善城乡面貌，为社会的发展和进步积蓄更多资源与力量，为社会未来赋能，给予全社会稳定和谐的幸福。

Seazen Holdings actively responds to the government’s deployment of the “poverty alleviation battle” and set up a special poverty alleviation office. In 2018, it has donated 58.8 million special poverty alleviation funds, including 19 million to Yunnan and Guizhou regions. Seazen Holdings has totally donated over 300 million yuan in social charity. In the future, Seazen Holdings also plans to invest more in other regions to promote the local poverty alleviation with industrial strength and improve the urban and rural landscape. Seazen Holdings accumulates more resources and strength for social development project, creates a happy life for the soceity and contributes to the stable and harmonious society.

新城自创公益品牌“七色光计划”涵盖教育平权 、儿童健康、绿色社区、 环境保护、人道救助、文化工程、体育运动七大版块。其中，“光彩图书馆”是七色光计划于2013年在教育平权版块推出的核心项目，项目宗旨是消除城市和乡村之间的知识鸿沟，为乡村儿童提供良性的阅读环境，培养他们对阅读、对知识的兴趣。截止2019年6月，“光彩图书馆”的足迹已遍及14个省份46所乡村小学，捐献图书11万余册，有300余名来自全国各地的志愿者参与，使超6000名学生获得帮助。

Seazen Holdings’ own public welfare brand “Colorful Light Project”, including seven sections: education, children's health, green community, environmental protection, humanitarian aid, cultural engineering, sports. The “Glorious Library” is the core project of Colorful Light Project to be launched in the education section in 2013.The aim of the project is to remove the knowledge gap between cities and villages, to provide a benign reading environment for rural children and cultivate their interest in reading and knowledge. By Jun, 2019, the “Glorious Library” has covered 46rural primary schools in 14provinces, donated more than 110,000 books, and more than300volunteers from all over the country has participated in helping more than6,000 students.

秉承“让幸福变得简单”的企业使命，新城控股将在2019年持续为幸福生活赋能，不断尝试新模式，为创新人居产品和商业运营积极进取，在商业、住宅、创新业务等方面赋能，努力实现人们关于幸福生活的更多期待与向往。

With the enterprise mission of "happy home, happy life", in 2019, Seazen Holdings will continue to energize the happy life, constantly try new models, actively forge ahead in innovative living products and commercial operation, energize commerce, housing and innovative business and strive to make people's anticipation for a happy life come true.

未来，新城将坚持高质量转型升级、生态化可持续发展，向着早日进入世界五百强的目标挺进，成为一家基业长青、持续百年的中国企业，屹立于世界企业之林。

In the future, Seazen Holdings will adhere to the goals of high-quality transformation, upgrading and ecologically sustainable development, and ranking among the world’s Top 500 as soon as possible, to become an enterprise built to last and to stand among the world’s outstanding enterprises.