Founded In 1923 by Henry & Helal Hassenfeld selling textile remnant Originally named as Hassenfeld Brothers Changed its name to Hasbro and went public in 1968 The pioneer of the toy industry when Mr. Potato Head was born in 1952 bringing the first toy TV advertisement Extending its product range since the launch of GI Joe, My Little Pony and Transformers Expanded by merger & acquisition including Milton Bradley, Tonka, Wizards of the Coast and Tiger Electronics