Founded In 1923 by Henry & Helal Hassenfeld selling textile remnant
Originally named as Hassenfeld Brothers
Changed its name to Hasbro and went public in 1968
The pioneer of the toy industry when Mr. Potato Head was born in 1952 bringing the first toy TV advertisement
Extending its product range since the launch of GI Joe, My Little Pony and Transformers
Expanded by merger & acquisition including Milton Bradley, Tonka, Wizards of the Coast and Tiger Electronics