DDB集团中国，作为全新一代的市场营销服务提供商，它矗立于四大支柱之上：数据、技术、策略以及创意。我们所提供的是能够让品牌和业务成长的"有实效的创意解决方案"。因为我们相信：创意是驱动业务增长的源动力。 DDB集团中国旗下三大品牌：DDB、Tribal Worldwide、TracyLocke，在不同专长的领域里各司其职，更能因应客户的不同需求协同或独立工作。Tribal Worldwide是数字化营销专家，而DDB则提供策略性整合创意解决方案；TracyLocke则在不同触点设计以客户为中心的品牌体验。 As the latest generation of marketing service provider, DDB China Group is established on four pillars: data, technology, strategy and creativity. What we offer are effective creative solutions which can help brands and their business achieving growth. Because we believe what our founder Bill Bernbach said: Creativity is the most powerful force in business. DDB China Group consists of three brands: DDB, Tribal Worldwide and TracyLocke. They can either work independently or collaborate according to clients’ needs. Tribal Worldwide is the expert of digital marketing, while DDB offers strategic integrated creative solutions; TracyLocke can provide client-oriented brand experience on different touch points.