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成为企业跨越中欧的桥梁 | A Bridge between EU and CHINA
上海 15-50人 广告/传媒/公关/展览 未融资
OneRABBIT是一家由来自中国和欧洲的市场营销专家创立的全新合资企业,其目的是消除上述障碍,帮助企业实现走出国门迈向全球的雄心。作为一家专业机构,oneRABBIT擅于为想要进驻欧洲市场的中国企业构建和实施的营销传播策略,同时也为欧洲企业打开中国市场提供竭诚服务。
OneRABBIT is a new joint venture between marketing specialists in China and Europe whose purpose is to dissolve these barriers and help businesses achieve their cross continent ambitions; a specialized agency with the capacity to design and implement world-class communication strategies for businesses in China that aim to market in Europe and vice-versa.
OneRABBIT在尼科西亚(欧洲)和上海(中国)设有办事处,团队成员由服务过财富500强企业和品牌的专业人士组成,在营销传播、品牌推广、品牌重塑、媒介采购、电子商务以及公共关系等方面都具有丰富的经验。更重要的是,对于如何高效且高性价比地达成目标,我们颇有心得。
OneRABBIT opens its doors with offices in Nicosia (Europe) and Shanghai (China) staffed by professionals with experience on Fortune 500 companies and their brands for Marketing Communications, Branding, Re-branding, Media Buying, E-commerce, PR. More importantly, we have experience in getting results—efficiently and cost-effectively.
“一带一路”倡议,是习近平主席希望通过亚洲和欧洲之间的关键基础设施投资,加强区域各国互联互通和影响力的美好愿景。
China’s Belt and Road Initiative is the vision of President Xi Jinping for expanding China’s regional connectivity and influence with key infrastructure investments in Asia and Europe.
这为欧洲和中国企业之间的贸易增长铺平了道路,因为这两个经济体能够从彼此之间获益良多。欧洲品牌渴望进入中国这个规模达数万亿美元的市场,与此同时,中国企业也在寻求将自己的品牌国际化,朝海外推广。
This has paved the way for an increase in trade between European and Chinese businesses as these two economies have much to gain from each other. European brands are eager to tap into China’s multi-trillion market and, at the same time, Chinese businesses are looking to internationalize their brands and expand beyond their own borders.
欧洲和中国拥有许多当世的产品和服务。然而,这两个规模巨大而又截然不同的市场,在品牌传播和营销方式上却有着天壤之别。二者不仅在语言和文化上存在巨大差异,在营销方式和媒体渠道的运用上也有着同样的问题。这往往使跨国贸易和营销活动低效且昂贵。
Europe and China are home to some of the greatest products and services in the world. Yet these two vast—and vastly different markets—are worlds apart in the way they communicate and market their brands. There are huge barriers in language and culture, but also in the way marketing and media channels are used. This often results in ineffective and extremely costly cross continent transitions.
OneRABBIT来源于凝聚了前人智慧的一段话:若同时追逐两只兔子,往往会一只都捉不到;但若瞄准一只紧追不舍,则定能捕捉成功。快和OneRABBIT一起,抓住成功,握住未来吧!