海尔集团于1984年在中国青岛创立，是一家全球领先的美好生活解决方案服务商。在持续创业创新的过程中，海尔集团始终坚持“人的价值第一”的发展主线。海尔集团董事局主席、首席执行官张瑞敏于2005年9月提出了“人单合一”模式，人单合一模式如今以其时代性、普适性和社会性实现了跨行业、跨文化的融合与复制。

海尔始终以用户体验为中心，踏准时代的节拍，历经名牌战略、多元化战略、国际化战略、全球化品牌战略、网络化战略和生态品牌战略等六个战略阶段，从资不抵债、濒临倒闭的集体小厂发展成为引领物联网时代的生态系统，连续3年作为全球唯一物联网生态品牌蝉联BrandZ最具价值全球品牌榜，连续17年入选世界品牌实验室“世界品牌500强”。海尔深入全球160个国家和地区，服务全球10亿+用户家庭，拥有海尔智家、海尔生物医疗、盈康生命等3家上市公司，成功孵化了5家独角兽企业和37家瞪羚企业，在全球设立了10+N创新生态体系、28个工业园、122个制造中心、108个营销中心和24万个销售网络，拥有海尔Haier、卡萨帝Casarte、Leader、GE Appliances、Fisher & Paykel、AQUA、Candy、卡奥斯COSMOPlat、三翼鸟、日日顺、盈康一生、海纳云、海创汇、海尔兄弟等众多生态品牌和新物种。

海尔连续12年稳居欧睿国际世界家电第一品牌，子公司海尔智家位列《财富》世界500强、《财富》全球最受赞赏公司和《福布斯》全球企业2000强；旗下的卡奥斯COSMOPlat工业互联网平台，连续2年在中国工信部跨行业跨领域工业互联网平台中排名榜首，位居Forrester工业互联网领导者第一象限，被ISO、IEEE、IEC三大国际标准组织指定牵头制定大规模定制模式的国际标准。

秉承“以人单合一模式创物联网时代新增长引擎”的企业愿景，海尔致力于携手全球一流生态合作方，持续建设高端品牌、场景品牌与生态品牌，构建衣食住行康养医教等物联网生态圈，为全球用户定制个性化的智慧生活。

Established in Qingdao, China in 1984, Haier Group has become a world-leading provider of a better life solutions. During continuous innovation and entrepreneurship, Haier always upholds the principle of “Prioritizing People's Value”. In September 2005, Mr. Zhang Ruimin, Chairman of the Board and CEO of Haier Group, proposed Rendanheyi Model, whose epochal character, universality and social characteristics have achieved trans-industry and trans-culture fusion and replication.

Focusing on user experience and keeping abreast of the times, Haier has experienced six strategic phases brand building strategy, diversification strategy, internationalization strategy, global branding strategy, networking strategy and ecosystem brand strategy, growing from the once collectively owned small factory on the verge of bankruptcy into an ecosystem that leads the IoT era. As the world’s first and only IoT ecosystem brand, Haier has been included on the list of BrandZ Most Valuable Global Brands for three consecutive years and listed in "The World's 500 Most Influential Brands" of the World Brand Lab for 17 years straight. Haier serves over 1 billion families in 160 countries or regions around the world. To date, Haier has successfully incubated three listed companies (Haier Smart Home, Haier Biomedical, INKON Life), five unicorn companies and 37 gazelle companies. Moreover, the Group has established 10+N innovation ecosystems, 28 industrial parks, 122 manufacturing centers, 108 marketing centers and 240,000 sales networks globally. It owns a number of ecosystem brands and new species, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, Candy, COSMOPlat, THREE-WINGED BIRD, Ririshun, Yingkang Life, Haina Cloud, HCH, Haier Brothers, etc.

Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Fortune's Global 500 and World's Most Admired Companies and Forbes' World’s 2,000 Largest Public Companies. The COSMOPlat industrial Internet platform under Haier Group has topped the cross-sector and cross-field industrial internet platforms of the Ministry of Industry and Information Technology of the People's Republic of China for two years straight and was named a leader in Industrial IoT platforms by Forrester and was designated by ISO, IEEE and IEC, the three major international standard organizations, to lead the drafting of international standards for mass customization models.

Upholding the vision of “creating new growth engine in the era of IoT with Rendanheyi Model”, Haier is committed to working with its world-class ecosystem partners to continuously build an upscale, scenario and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travelling, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe.