Polestar is Volvo Car Group’s performance road car brand. In October 2017, Polestar was confirmed as a new, separately-branded high-performance electrified car company, offering a portfolio of bespoke Polestar cars. Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world-beating electrified high performance cars.

Polestar - the guiding star. 

We are an electric performance brand, determined to improve the society we live in. 

Our focus is on uncompromised design and technology.  

Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining.  

In Polestar’s future, there is no room for shortcuts, excuses or compromises. 

We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance. 

At Polestar, the sky is the limit.