体验营销.中国(缩写:XMKT)[原声色营销]隶属英国的传播集团（WPP集团），在中国大陆地区拥有近20年的业务与管理经验，业务覆盖全国35个城市220个网点。XMKT总部设于上海，并在北京、广州以及深圳设有分支机构，整体团队人员逾120名。

主要服务于国际品牌及世界500强客户，类型包括：电子消费/烟草和酒类/护肤和美容等。其经验丰富的高级管理团队、创意团队，深入地了解中国独特的消费者需求，为客户提供整合式的线下体验营销解决方案。

根据长期以来对中国市场的了解，为了帮助客户用创意和具有成本效益的宣传活动来寻找他们的目标受众，XMKT发展了几大极具市场竞争力的营销模块：

—演出会务营销
—娱乐营销
—终端推广营销 

XMKT的远景是搭建一座客户品牌与消费者之间的桥梁,目标是帮助消费者体验其客户的品牌,所有创意,以达到客户营销目的出发。我们要做的，就是个创造无限“体验价值”的人。

XMKT isa leading BTL agency with over 20 years of experience in the creation andexecution of award winning experiential marketing solutions throughout GreaterChina. XMKT provides its AAA domestic and international clientele with a widearray of integrated BTL experiential marketing solutions based upon theexpertise of its seasoned senior management, creative teams and in-depthunderstanding of China’s unique consumer needs.

XMKT’s vision is to act as a bridge between its clientele’s brands and their target consumers. XMKT’sgoal is to help these consumers experience their clients brands in new andcreative ways – all with an eye on bottom line returns.

Basedupon our China-market understanding, XMKT has developed five marketing modulesall of which help its clientele reach their target audiences with creative andcost effective promotional events:

-EventMarketing

-EntertainmentMarketing

-Retail Marketing

XMKT hasits headquarters in Shanghai. The company has satellite offices in Beijing,Guangzhou and Shenzhen. Employs over 120 staff throughout China.