APAX Group（川力企划）作为亚太地区领先的体验式市场营销集团，致力于诠释品牌DNA，并为品牌提供革新的营销方案。在开展跨界合作，整合高质量的全球资源的同时，APAX Group通过多样化体验互动式营销对品牌进行深入剖析，以 佳的执行力实现 品牌体验。

Leading Experiential Marketing company in Asia Pacific, focusing on interpreting the brand’s DNA, providing innovative solutions, cross boundaries collaborations, integrating the quality global resources through diversified brand interaction along with the best execution capability to achieve ultimate brand experience.