Terminus Consumer Group is a top fashion-technology brand incubation and management platform of Terminus, a technology unicorn enterprise under China Everbright Group empowering traditional industries with AIoT and one of the chief partners of the 2020 UAE Expo. Terminus Consumer Group aims to lead the future retail industry with supremely personalized scene consumption with top tier star IP, brand resources and Internet celebrity IP settling in every scenario of Terminus AI City’s retail industry. The very core competency of Terminus Consumer Group lies in the ability and determination to combine Future Lab (e-commerce and we media module), livestreaming online retailers and top tier stars, KOL accounts and anchor incubation, swift supply chain management to create synergy across all internal modules and structures to ultimately achieve GMV and user increase, and front-end following conversion.

 

The first ever brand incubated under Terminus Consumer Group is BUTTONS, a fashion and technology earphone brand founded by global musical artist will.i.am and China Everbright Limited New Economy Fund. With a total of 4 series and 11 products already on the market and achieved wild popularity domestic and abroad, especially among Z-gen groups, new models including BUTTONS ANC, BUTTONS X SMFK, BUTTONS X Forbidden City, BUTTONS Frame, and BUTTONS SUPERMASK are already in store/in the pipeline. We are and will continue aim to be non-disposable, design for the unique and be the tomorrow people.

 

Backed by Terminus’ technological influence and BUTTONS’ already successful collaboration between top global artist and fashion-tech resources, we are now very much anticipating to the collaboration between Terminus Consumer Group and Troye Sivan to incubate new brands and we media. We are confident that with both sides’ influence and attainments in their respective fields of expertise, another phenomenal trend of fashion and style will sweep across the global continents.