JOB DESCRIPTIONS Public Relationship & Brand Communication • Follow up daily media shooting requests to maximize brand visibility on key fashion/lifestyle titles • Establish and maintain good relationship with fashions editors and stylists • PR sample stock management: including daily shooting sample in&out, seasonal sample order, sample stock-take and return • Monthly Media list maintenance, • PR assets assortment and development: press release translation and preparation, PR assets • Implement PR communication calendar to ensure in time press release distribution • PR reporting: monitor clipping house on daily clipping updates to HQ, weekly internal best clipping/vip news sharing, weekly editorial pitch list, monthly editorial reports • Support press events: work closely with PR agency on press arrangement and hosting, press itinerary, room drop, welcome letter and on-site hospitality; Post-event clipping and report follow-up Retail Marketing • Based on merchandising calendar to gain regular basis brand exposure on landlord’s 360 social platforms • Maintain relationship with landlord marketing team • Campaign based in-mall and downtown OOH amplifications: seek qualified in-mall brand promotion opportunities to ensure offline brand visibility in key door key city; prepare media request and deliverables; campaign end report preparation Others • Monthly payment application and expense tracking • Cross functional communication within the organization QUALIFICATIONS PROFESSIONAL REQUIREMENTS  Bachelor's degree with 1-2 years of experience in Public Relations, Communications, Marketing, or a related field, in fashion industry is preferred.  Excellent written and verbal communication skills.  Strong organizational and project management skills.  Ability to work under pressure and meet tight deadlines.  Creative thinking and problem-solving skills.  Strong network of fashion/fashion trade/institutional media contacts.  Knowledge of the fashion industry.