1. Buy media in the digital space.
2. Define the consumer journey clearly and understand each channels pros and cons.
3. Measure the performance of paid media channels such as Wechat MP, Weibo FST, programmatic buy through data tracking and benchmarking.
4. Identify problems from raw data and propose solutions to drive efficiency and maximize results.
5. Work with marketing manager to develop execution plan. And in close co-operation with designers and copywriters to produce creatives.
6. Manage media and agencies to get service in need.
7. Manage budget as appropriate.
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